Marketing Domain Expert (Subject Matter Expert)

About this role

Work Location: US, remote Engagement Model: Freelancer / Independent Contractor Start Date: ASAP Qualification Requirements: Successful completion a role-specific written assessment and a background check. DataForce by TransPerfect is seeking experienced Marketing Subject Matter Experts to support a next-generation Generative AI and analytics project. In this role, you will leverage your marketing expertise to design workflows, create evaluations, and provide guidance that ensures AI models deliver accurate, insightful, and business-relevant results in the field of marketing strategy, analytics, and communication. Main Responsibilities: Workflow Definition: Define core marketing workflows such as campaign planning, segmentation, attribution modeling, media mix optimization, product positioning, and brand management. Evaluation Creation: Develop realistic test cases and evaluation metrics to measure how effectively AI systems perform tasks like creative ideation, market analysis, customer segmentation, and message optimization. Capability Assessment: Assess the model’s performance across marketing functions including consumer insights, content marketing, brand strategy, marketing analytics, and PR/crisis communication management. Data Curation & Annotation: Identify, refine, and label high-quality marketing data (e.g., ad copy, campaign results, brand assets) for training and improving AI models. Feedback & Iteration: Review AI outputs, provide structured feedback, and recommend improvements to enhance the model’s marketing reasoning, accuracy, and real-world applicability. Role Requirements 5+ years of professional experience in one or more of the following areas: Brand Strategy / Marketing Communications, Digital Marketing / Performance Marketing, Marketing Analytics / Attribution / Media Mix Modeling, Product Marketing or Go-to-Market Strategy, Market Research / Consumer Insights, Advertising. Hands-on experience in at least one of the following: prompt engineerin