Survey Research & Consumer Insights Expert

About this role

Mercor is partnering with a leading AI research organisation to engage experienced professionals in survey research, market research, consumer insights, and behavioural science for a project focused on evaluating and improving sophisticated survey-based research. We are looking for individuals who have **professionally designed, fielded, managed, or evaluated surveys** and understand what separates a rigorous, decision-useful survey from one that produces noisy, biased, or misleading results. This opportunity is intentionally open to professionals from a range of research backgrounds. Candidates do **not** need to be academic survey methodologists; strong practitioners from market research agencies, consumer insights teams, behavioural science organisations, polling/research firms, or in-house research functions are highly encouraged to apply. ## What You’ll Do - Review and evaluate surveys for methodological quality, clarity, and fitness for purpose. - Assess survey questions for issues such as **leading language, ambiguity, double-barreled questions, response-option problems, ordering effects, and respondent burden**. - Evaluate screeners, eligibility criteria, survey flows, skip/display logic, scales, and questionnaire structure. - Identify potential sources of **sampling, measurement, response, and selection bias**. - Assess whether surveys are likely to generate reliable and interpretable data from the intended respondent population. - Review approaches to survey fielding, respondent recruitment, quotas, sample composition, and data-quality controls. - Apply practical research judgment to ambiguous survey-design problems where there may not be a single objectively correct answer. - Provide clear, structured rationales explaining methodological issues and recommended improvements. - Help evaluate AI-generated survey content and research reasoning against professional research standards. ## What We’re Looking For W